A new Tic Tac brand identity for the Travel Market channel, a communication platform conceived to effectively spread the brand values and identity. “Enjoy the little things” is the concept of the new Tic Tac Campaign, a VIS built through a brand language and applied to all communication materials. Artefice Group conceived and developed for the Travel Market an interactive, plant in Malpensa, for the entire month of October 2015, made up three modules, interactive and expositive.
The structure hosts entertainment zones in order to give life to a unique and emotional shopping experience in touch with the brand. Travelers can spend their time playing Tic Tac Toe or sharing a picture on Instagram #tictac_travel profile thanks to the App created on purpose. From analysis to final production, it is a complete project, a proof of Artefice Group BrandLanguageDesign® effectiveness.
Enjoy the little things, Winner of Brand Identity GrandPrix 2015 in the “Exhibition design” category, consist of:
A revisiting of “TRIS” classic game style;
TAGMe, a multimedia station to take a selfie and to post it on Instagram;
PillChest, a large container of exclusive products.
Made in flame-retardant HDF with pantograph with 5 axles and using Computer Numerical Control (CNC), CAD programming, CAMM, with the use of metal accessories realized ad hoc for the production and finished with varnishing supergloss, bicolor and 3d qualitative graphical details, like the half comfit.
Creative project of Artefice, engineering, implementation and installation in by Espoworkr.