Dyson Supersonic: event and retail design

Dyson Supersonic, the reinvented hair dryer designed by Dyson that promises and delivers high performances and an elegant and refined design, only deserves an equally exclusive and well-finished launch in the market. In this sense, Dyson reiled in Espoworkr and in Artifice Group to shape and realise some temporary exhibition stands for the launch in the market of its new product thanks to the partnership with Sephora.

The exhibition stands, made with high-quality materials and the clear and elegant design that characterises the brand Dyson, are designed to highlight the product, to allow its evaluation and to celebrate its innovative technology through the use of trick of lights, shadows and colours.

In addition to the work realised in these shops, among which we remember the cosmetics and beauty stores in Corso Vittorio Emanuele, Milan and in Piazza di Spagna, Rome, Artifice Group had the opportunity to design and, at a later stage, to realise the media event by which the Dyson Supersonic has been presented in the hairstyle world. The event, held in September 2016 in a prestigious location in the exclusive Porta Nuova-Garibaldi district during Milan Fashion Week, has been conceived by Artefice Group creative agency that took care of each realisation stage: from the survey and 3D modeling  to its set up, done by Espoworkr that handled the creation of each environment, paying always attention both to the celebration of the brand and to the guests needs. Salvo Filetti, co-founder and Creative Director of the company Beauty and Artistic Director of JoyÀcademy (European Academy of Hair designer), Supersonic exclusive testimonial, during this event demonstrated the effectiveness of the hair dryer using it to take care of the hair style of different models.

The exhibition has been conceived and realised on the characteristics of the selected location and the outcome of the work managed to create a comfortable environment and to invite the selected public to explore all the different areas: the dehors, the stage, the exhibition and the hairstyle stands and the director area. Squared stands are interchanged with rounded ones to distinguish environments on their functions.

Dyson Supersonic launch event, September 2016 - audience
Dyson Supersonic launch event, September 2016 - stage
Dyson Supersonic launch event, September 2016 - audience
Dyson Supersonic launch event, September 2016 - audience
Dyson Supersonic at Sephora in via delle Vigne Nuove, Rome
Dyson Supersonic nel Sephora in piazza di Spagna, Roma - interno
Dyson Supersonic at Sephora in piazza di Spagna, Rome - shop window
Dyson Supersonic at Sephora in Corso Vittorio Emanuele, Milan
Dyson Supersonic at Sephora in Corso Vittorio Emanuele, Milan